Soft Screen: YouTube Lobby
Project Team: JT Bachman, Can Vu Bui, Vincent Calabro, Lane Rick, Katie Stranix, and Patrick Proctor
Photography: Mariko Reed
Soft Screen is a responsive architectural partition designed for
the main lobby space of the offices of a media company in California.
The project, which measures 120’ wide and 40’ tall, features over 30,000
LEDs hidden behind a fuzzy acoustical membrane. The overall effect is a
seamless integration of the analog architecture of the lobby space and
the digital platform of the company it represents. By standing on
medallions distributed throughout the lobby, visitors trigger
interactive features within the wall, making it your own experience for a
few moments.